BIG NEWS - WE’RE BRINGING A TASTE OF AFRICA TO CO-OP!

We’re very excited to have our traditional African soft-drinks listed over 120 Co-op stores nationwide this month of November 2024.

Out of over 500 applicants, Cháps was 1 of the 8 brands selected to be part of Co-op’s Apiary incubator programme for innovative, purpose-led, challenger brands.

Our mission is to bring a taste of Africa to the mainstream, and we could not think of a better organisation to take this next step on our journey with than Co-op.

We’re really looking forward to the continued mentorship, education & insights via this amazing programme!

 

Read the official press release here!

 

 

Rebecca Oliver-Mooney, Co-op Head of Commercial for Drinks, Frozen, Community Buying & the Apiary, said: “We are delighted to work with Chaps. Seeing these innovative new products hit Co-op shelves is always an exciting time for our Apiary programme. We know shoppers in a convenience setting look for great quality and innovation – products that make a difference or make life easier, can be consumed on-the-go, or offer an element of indulgence. Making it easier for early stage businesses to become retail ready is the right thing to do, we not only delight our members and customers in store, but it helps more producers grow towards and achieve their goal of becoming challenger brands. Going live in store is a key milestone and the beginning of the next chapter for suppliers such as Chaps that our Incubator programme is proud to work with - we are confident that they offer a real point of difference to enthuse, excite and resonate with shoppers in our communities.”